Marketing Toolkit


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A Marketing Toolkit for Early Years Providers

We have designed a "Step by Step Guide to Marketing"  for Day Care Nursery Managers and Childminders to help them in their role as marketing managers. It contains all the main principles of marketing, in a non jargon format explaining how to approach the role of marketing -planning, design and print strategies in five easy to read sections. It has been supplied to the Families Information Services in Northumberland County Council, Tees Valley and Sandwell in Birmingham. Each version has been carefully branded with the corporate identity of each Local Authority and used as a training tool for managers of settings and childminders to help them operate more as commercial businesses in the Early Years sector.

The Contents of the "Marketing Toolkit"   include the following sections :

 

1. Planning For Success

The importance of researching your competition
Understanding your target audience
Reviewing different marketing strategies in
"The Marketing Mix”
 

2. Organising Your Marketing

How to write a marketing plan

3. Creative Marketing

Establishing a strong corporate identity
Establishing a brand with brand values
How to design strong marketing material
An introduction to print buying 

 

4. How to write a newsletter/press release

5. An Introduction to Media Advertsing

Understanding local media and its various types
Budgeting a media advertising campaign
Monitoring and evaluating your marketing

See our testimonial section which comments on how useful this product has been in Tees Valley