Need a Marketing Consultant?


Yellow Tiger Design and Marketing Ltd are experienced marketing consultants.

We hold a CIM Diploma in Marketing from the Chartered Institute of Marketing and have just under 30 years experience in the advertising and marketing industry. This means that our customers can benefit from sound professional marketing consultancy advice either for a one off project or as part of a longer term marketing campaign. We can provide marketing consultancy services for business start ups, SME's ,sole traders,plcs  the private, public and voluntary sector and social enterprises. 

We can write a professional marketing plan for you to help you achieve your business aims and objectives in a competitive marketplace. This is especially helpful if you are looking for support from a bank or other lending provider to show you have a planned approach to your marketing to present your company as a worthwhile investment .Or you may need to take a step back and re-evaluate your business in this difficult climate and find new ways of attracting new business .We will look at your company strengths, weaknesses , opportunities and threats to allow us to create the best selling message about your business .We will also do the same with the external marketplace to help you position yourselves strongly and take advantage of any opportunities that may exist..Basing your marketing on sound reasons and purpose we aim to give you a real sense of direction for your business  To show you how to spend your budget wisely and make the most of your competitive advantage .Having a marketing plan does not need to be expensive. Having no plan at all though can prove to be expensive!  

We will show you how to promote your brand identity, stimulate an awareness of your values so customers can understand how you are different from your competition. We will set your marketing objectives for you , recommend best value marketing strategies to suit your needs. We will show you how to attract new customers but also how to maximises sales potential from your existing customer base. We will look at all elements of the marketing mix providing you with an integrated marketing strategy where traditional marketing strategies will work alongside social media such as Facebook, Twitter, Linkedin, You tube , digital and online plaftforms each strategy working together to provide you with a strong marketing presence to attract attention to your business. We can provide the creative flair through our graphic design services to make your messsage come to life and recommend the best format your print should take .Obtain competitive print quotes for you from quality commercial printers and manage your print requirements for you. If you already have a relationship with a printer we can supply them with the artwork for you.  

We are aware that there is a greater need to look towards recommending more environmentally friendly marketing solutions with an emphasis on sustainability. Hence we ensure that wherever possible marketing strategies consider sending marketing messages electronically or use online facilities. We also consider sustainability in our recommendations. This will help you achieve your corporate responsibility in these areas, especially important when making  tender applications  

We aim to work within your budget wherever possible but we may also be able to help you gain funding towards your marketing plan and consultancy through different funding streams that exist at the moment to help businesses grow such as NBSL , Investment for Growth and Entrust. We are approved suppliers to NBSL and on the service provider register for Investment for Growth .Currently you could claim upto 40% towards our consultancy costs. 

 

Marketing Toolkit for Childcare Providers.
We were asked by the Early Years Department at Northumberland County Council to produce a step by step guide to marketing toolkit for childcare providers-nursery settings and childminders,  many of whom had no marketing experience' The problem is  that childcare settings in the public sector are  suffering from increased competition from the private sector. All nursery settings were having to operate more commercially yet many managers had no real marketing knowledge .They needed an easy to understand practical guide to help them plan, organise, create, and evaluate effective marketing campaigns. Our marketing toolkit proved so successful we were asked by Tees Valley and Sandwell local authority in Birmingham  to design and produce copies for their Early Years providers. It is unique in that each edition is adapted to the branding of each local authority. Custom written to their industry it has helped childcare providers compete more effectively in the markeplace. You can find out more about this product in our portfolio section under Marketing Toolkit .There is a testimonial from our client in Teesside that comments on how well the product has been received and how it has been is a valuable tool to childcare providers in the region. 

Contact us to arrange a free informal chat about how we may be able to help you with a marketing plan