Our marketing consultancy service is wide and varied. Dawn Rodgers is a marketing consultant with a Diploma in Marketing from the Chartered Institute of Marketing and has 27 years experience in the advertising and marketing industry. This means that our customers can benefit from sound professional marketing consultancy advice either for a one off project or as part of a longer term marketing campaign. We can provide marketing consultancy services for individual businesses but also provide bespoke workshops for the private, public aand voluntary sector
We can write a marketing plan for you or support you to write one of your own. We will carry out some market research to help you understand your customers, competition and your marketplace. Carry out an internal and external review to determine the strengths, weaknesses , opportunities and threats to the business. Set true objectives and define profitable markets to help you achieve your goals. Then we will show you how to monitor and evaluate their impact. By basing your marketing on sound reasons and purpose we aim to give you a real sense of direction with your marketing. To show you how to spend your budget more effectively and make the most of your competitive advantage .Having a marketing plan does not need to be expensive. Having no plan at all though can prove to be expensive!
Once we have a clear understanding of your business and factors that have an impact on it we will recommend the most appropriate marketing strategies to suit your needs. We can identify new potential customers but also show you how to increase sales from your existing customer base so you can experience real growth and increase the profitability of the business.
We will determine a strong corporate identity for the business with a strong consistent image and promotional message. We will define your brand values so that your customers understand why your products and services are different from your competitors and give you a stronger position in the marketplace. By focussing on your branding we will increase an awareness of your business, build your reputation and develop customer loyalty so customers will want to buy more frequently from you and recommend others
Marketing Toolkit for Childcare Providers.
We were asked by the Early Years Department at Northumberland County Council to produce a step by step guide to marketing toolkit for childcare providers-nursery settings and childminders, many of whom had no marketing experience . The problem was that childcare settings were suffering from increased competition from the private sector. All nursery settings were having to operate more commercially yet many managers had no real marketing knowledge .They needed an easy to understand practical guide to help them plan, organise, create, and evaluate effective marketing campaigns. Our marketing toolkit proved so successful we were asked by Tees Valley and Sandwell local authorities to design and produce copies for their Early Years providers. It is unique in that each edition is adapted to the branding of each local authority. Custom written to their industry it has helped childcare providers them compete more effectively in the markeplace. You can find out more about this product in our portfolio section under Marketing Toolkit .There is a testimonial from our client in Teesside that comments on how well the product has been received and is a valuable tool to childcare providers in the region
Contact us to arrange a free informal chat about your marketing requirements and how we may be able to help you.
